varityvarityVarity is the software layer under a clip distribution network. It cuts a set of captioned vertical clips from one source video, holds each one against the campaign brief, and publishes them natively across the accounts you manage on TikTok, YouTube Shorts, Instagram Reels, X and Threads, so each account gets its own cut. Agencies keep their clippers and their taste; Varity removes the manual clip production, the brief policing and the multi account re-uploading. Plans start at $29 a month.
For agencies and clip networks
The network is the easy part. The hard part is cutting the source, keeping every clip on brief, and getting it onto a hundred accounts without a spreadsheet and four people re-uploading the same file. Varity takes that layer.
One stream, enough clips to go around
One VOD produces a set of clips, not one. Connect the accounts once and each gets its own cut on the schedule you set, published natively with its own caption. No exporting, no phone farm, no one on your team pasting the same file at midnight.
Campaign Mode
Paste the campaign brief once. Varity holds every clip against it and refuses the ones that miss. You stop reviewing a hundred submissions to catch the four that would have cost you the campaign.
Where it landed
Every post reports back per platform and per account. When a client asks what ran and how it did, the answer is already on the screen instead of in four inboxes.
Varity does not replace your clippers or your taste. It removes the part of the job that is pure coordination, so the same team can run more campaigns without hiring for copy and paste.